Looking Better by Making Others Look Worse. The Competitive Spillovers of Sustainability

Research output: Contribution to conferenceConference paperAcademic

Original languageEnglish
Publication statusPublished - 2020
Event49th (2020) European Marketing Academy Conference - ONLINE, Budapest, Hungary
Duration: 26 May 202029 May 2020
Conference number: 49

Conference

Conference49th (2020) European Marketing Academy Conference
Abbreviated titleEMAC
CountryHungary
CityBudapest
Period26/05/2029/05/20

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