Logistics orchestration in the ornamental plant supply chain network: towards responsive and differentiated demand driven networks

J.G.A.J. van der Vorst, M.P.J. Duineveld, F.P. Scheer

Research output: Book/ReportReportAcademic

Abstract

At the moment the Dutch ornamental plant sector has a dominant international position fulfilling about 44% of the European market. However, emerging markets are positioned at a great distance requiring new logistics concepts to operate efficiently and effectively, new marketing channels become apparent which require increased responsiveness and product diversification, and new competitors like Spain and Italy are entering the arena. If no action is taken, the Dutch might loose their renowned international position. What actions should the Dutch ornamental plant sector take; can network collaboration or logistics orchestration provide the answer? This is the central question in this position paper as part of the Transforum “FloriLog-regie” project. This paper aims to support the development of logistics orchestration concepts in the ornamental plant supply chain network by presenting literature reviews regarding logistics orchestration concepts and network design, and by developing a typology of orchestration concepts for the ornamental plant supply chain network using case studies from multiple sectors. The paper is concluded with an overview of recommendations regarding the design and management of the international supply chain network of the Dutch ornamental plant sector
Original languageEnglish
Place of PublicationZoetermeer
PublisherTransforum Agro & Groen
Number of pages46
Publication statusPublished - 2007

Fingerprint

Supply chains
Logistics
Marketing

Keywords

  • ornamental plants
  • marketing
  • international trade
  • networks
  • logistics
  • agro-industrial chains

Cite this

@book{002beb6ee0624ccc8c22d7f64f79a3e4,
title = "Logistics orchestration in the ornamental plant supply chain network: towards responsive and differentiated demand driven networks",
abstract = "At the moment the Dutch ornamental plant sector has a dominant international position fulfilling about 44{\%} of the European market. However, emerging markets are positioned at a great distance requiring new logistics concepts to operate efficiently and effectively, new marketing channels become apparent which require increased responsiveness and product diversification, and new competitors like Spain and Italy are entering the arena. If no action is taken, the Dutch might loose their renowned international position. What actions should the Dutch ornamental plant sector take; can network collaboration or logistics orchestration provide the answer? This is the central question in this position paper as part of the Transforum “FloriLog-regie” project. This paper aims to support the development of logistics orchestration concepts in the ornamental plant supply chain network by presenting literature reviews regarding logistics orchestration concepts and network design, and by developing a typology of orchestration concepts for the ornamental plant supply chain network using case studies from multiple sectors. The paper is concluded with an overview of recommendations regarding the design and management of the international supply chain network of the Dutch ornamental plant sector",
keywords = "sierplanten, marketing, internationale handel, netwerken, logistiek, agro-industri{\"e}le ketens, ornamental plants, marketing, international trade, networks, logistics, agro-industrial chains",
author = "{van der Vorst}, J.G.A.J. and M.P.J. Duineveld and F.P. Scheer",
year = "2007",
language = "English",
publisher = "Transforum Agro & Groen",

}

Logistics orchestration in the ornamental plant supply chain network: towards responsive and differentiated demand driven networks. / van der Vorst, J.G.A.J.; Duineveld, M.P.J.; Scheer, F.P.

Zoetermeer : Transforum Agro & Groen, 2007. 46 p.

Research output: Book/ReportReportAcademic

TY - BOOK

T1 - Logistics orchestration in the ornamental plant supply chain network: towards responsive and differentiated demand driven networks

AU - van der Vorst, J.G.A.J.

AU - Duineveld, M.P.J.

AU - Scheer, F.P.

PY - 2007

Y1 - 2007

N2 - At the moment the Dutch ornamental plant sector has a dominant international position fulfilling about 44% of the European market. However, emerging markets are positioned at a great distance requiring new logistics concepts to operate efficiently and effectively, new marketing channels become apparent which require increased responsiveness and product diversification, and new competitors like Spain and Italy are entering the arena. If no action is taken, the Dutch might loose their renowned international position. What actions should the Dutch ornamental plant sector take; can network collaboration or logistics orchestration provide the answer? This is the central question in this position paper as part of the Transforum “FloriLog-regie” project. This paper aims to support the development of logistics orchestration concepts in the ornamental plant supply chain network by presenting literature reviews regarding logistics orchestration concepts and network design, and by developing a typology of orchestration concepts for the ornamental plant supply chain network using case studies from multiple sectors. The paper is concluded with an overview of recommendations regarding the design and management of the international supply chain network of the Dutch ornamental plant sector

AB - At the moment the Dutch ornamental plant sector has a dominant international position fulfilling about 44% of the European market. However, emerging markets are positioned at a great distance requiring new logistics concepts to operate efficiently and effectively, new marketing channels become apparent which require increased responsiveness and product diversification, and new competitors like Spain and Italy are entering the arena. If no action is taken, the Dutch might loose their renowned international position. What actions should the Dutch ornamental plant sector take; can network collaboration or logistics orchestration provide the answer? This is the central question in this position paper as part of the Transforum “FloriLog-regie” project. This paper aims to support the development of logistics orchestration concepts in the ornamental plant supply chain network by presenting literature reviews regarding logistics orchestration concepts and network design, and by developing a typology of orchestration concepts for the ornamental plant supply chain network using case studies from multiple sectors. The paper is concluded with an overview of recommendations regarding the design and management of the international supply chain network of the Dutch ornamental plant sector

KW - sierplanten

KW - marketing

KW - internationale handel

KW - netwerken

KW - logistiek

KW - agro-industriële ketens

KW - ornamental plants

KW - marketing

KW - international trade

KW - networks

KW - logistics

KW - agro-industrial chains

M3 - Report

BT - Logistics orchestration in the ornamental plant supply chain network: towards responsive and differentiated demand driven networks

PB - Transforum Agro & Groen

CY - Zoetermeer

ER -