TY - JOUR
T1 - Linking Survey and Media Content Data
T2 - Opportunities, Considerations, and Pitfalls
AU - De Vreese, Claes H.
AU - Boukes, Mark
AU - Schuck, Andreas
AU - Vliegenthart, Rens
AU - Bos, Linda
AU - Lelkes, Yph
N1 - Funding Information:
This work was supported by the UvA RPA Communication. The example was made possible by a Vidi grant (project no. 016.145.369) from the Netherlands Organisation for Scientific Research (NWO).
Publisher Copyright:
©, Published with license by Taylor & Francis Group, LLC © Claes H. De Vreese, Mark Boukes, Andreas Schuck, Rens Vliegenthart, Linda Bos and Yph Lelkes.
PY - 2017/10/2
Y1 - 2017/10/2
N2 - In media effects research a fundamental choice is often made between (field) experiments or observational studies that rely on survey data in combination with data about the information environment or media coverage. Such studies linking survey data and media content data are often dubbed “linkage studies.” On the one hand, such designs are the state of the art in our field and on the other hand, they come with a long list of challenges and choices. This article reviews the rationales for linkage studies, outlines different types of linkage studies, reviews the state-of-the-art in this area, discusses which survey and content items to use in an analysis, reviews different types of analyses, outlines considerations for alternative specifications, and provides a step-by-step example.
AB - In media effects research a fundamental choice is often made between (field) experiments or observational studies that rely on survey data in combination with data about the information environment or media coverage. Such studies linking survey data and media content data are often dubbed “linkage studies.” On the one hand, such designs are the state of the art in our field and on the other hand, they come with a long list of challenges and choices. This article reviews the rationales for linkage studies, outlines different types of linkage studies, reviews the state-of-the-art in this area, discusses which survey and content items to use in an analysis, reviews different types of analyses, outlines considerations for alternative specifications, and provides a step-by-step example.
U2 - 10.1080/19312458.2017.1380175
DO - 10.1080/19312458.2017.1380175
M3 - Article
AN - SCOPUS:85032036962
VL - 11
SP - 221
EP - 244
JO - Communication Methods and Measures
JF - Communication Methods and Measures
SN - 1931-2458
IS - 4
ER -