Linkages between theory and practice of marketing in developing countries

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish
Title of host publicationMarkets, marketing andn developing countries. Where we stand and where we are heading
EditorsJ.C.M. van Trijp, P.T.M. Ingenbleek
Place of PublicationWageningen
PublisherWageningen Pers
Pages164-185
Number of pages192
ISBN (Print)9789086861453
Publication statusPublished - 2010

Cite this

van Tilburg, A. (2010). Linkages between theory and practice of marketing in developing countries. In J. C. M. van Trijp, & P. T. M. Ingenbleek (Eds.), Markets, marketing andn developing countries. Where we stand and where we are heading (pp. 164-185). Wageningen: Wageningen Pers.