Limits to growth in organic sales : price elasticity of consumer demand for organic food in Dutch supermarkets

F.H.J. Bunte, M.A. van Galen, W.E. Kuiper, J.H. Bakker

Research output: Book/ReportReportAcademic

Abstract

This report determines how sensitive consumer demand for organic products is to changes in the prices of organic products. The report is based on the analysis of scanner data for supermarkets in ten Dutch communities. In the framework of the analysis, an experiment has been performed in which the prices of organic products have been reduced below current price levels. The report shows that consumer demand for organic food is sensitive to changes in consumer prices. However, for five out of eight products the sensitivity of consumer demand with respect to price declines when the price gap between organic and conventional food falls.
Original languageEnglish
Place of PublicationDen Haag
PublisherLEI
Number of pages77
ISBN (Print)9789086151271
Publication statusPublished - 2007

Publication series

NameReport / LEI : Domain 7, Institutions, people and perceptions
PublisherLEI

Keywords

  • agricultural economics
  • organic foods
  • prices
  • change
  • demand
  • demand elasticities
  • demand functions
  • consumer prices
  • netherlands

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