Lies, Damned Lies, and Crafty Questionnaire Design

J.K. Kampen, Y.K. van Dam, Joost Platje*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review


It is well-established in the literature that particular design features of questionnaires affect the distribution and association of collected data. We present a survey approach called Crafty Questionnaire Design (CQED), that allows predictability and replicability of outcomes, expected of the natural sciences, to be achieved in the social sciences. Two independent proof-of-principle experiments
studying interpersonal and institutional trust of Polish and Mexican students (n =1402), show that using different versions of a questionnaire offers predictably different outcomes. CQED promises a large gain in efficiency of research in terms of sample size required and number of replications needed. This knowledge can safeguard the social scientific researcher against unpleasant surprises and inconvenient results. Knowledge about the principles of CQED could also be a tool for editors as well as reviewers of social scientific journals to scrutinize the methodological soundness and improve the relevance of publications.
Original languageEnglish
Title of host publicationTransactions on Computational Collective Intelligence XXXVII
EditorsNgoc Thanh Nguyen, Ryszard Kowalczyk, Jacek Mercik, Anna Motylska-Kuźma
ISBN (Electronic)9783662665978
ISBN (Print)9783662665961
Publication statusPublished - 20 Jan 2023


  • Research methodology
  • Trust
  • Survey
  • Questionnaire
  • Peer review


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