| Original language | English |
|---|---|
| Pages (from-to) | 8-17 |
| Journal | Executive Outlook |
| Volume | 1 |
| Publication status | Published - 2001 |
Learning from the customer: The gateway to new sales
J. Ypma, R.G.M. Kemp, F. Quix
Research output: Contribution to journal › Article › Academic › peer-review