Skip to main navigation Skip to search Skip to main content

Latent curve models and their application in marketing.

  • J.E.M. Steenkamp
  • , H. Baumgartner

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarketing: Progress, Prospects and Perspective
EditorsD. Arnott
Place of PublicationUK
PublisherWarwick Business School
Pages2075-2081
Publication statusPublished - 1997

Cite this