| Original language | English |
|---|---|
| Title of host publication | Marketing: Progress, Prospects and Perspective |
| Editors | D. Arnott |
| Place of Publication | UK |
| Publisher | Warwick Business School |
| Pages | 2075-2081 |
| Publication status | Published - 1997 |
Latent curve models and their application in marketing.
J.E.M. Steenkamp, H. Baumgartner
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic