Labelling GM-free Products. A Case Study of Dairy Companies in Germany

Maarten Punt, Thomas Venus, Justus Wesseler

Research output: Contribution to journalArticleAcademicpeer-review

7 Citations (Scopus)

Abstract

Food suppliers in the EU must comply with labelling regulations for genetically modified organisms (GMOs). However, excluded from mandatory labelling are food products derived from animals fed with GM feed (mainly GM soybean in the EU). Because of this labelling exemption, consumers are unable to identify which animal products were derived without the use of GMOs. Therefore, Germany and other countries introduced voluntary 'GM-free' labelling legislations or guidelines that allow companies to signal that their products are 'GM-free'. We present the results of a survey among German dairy companies. We asked them whether they produce 'GM-free' and to assess the 'GM-free' market in terms of (1) the current status, (2) potential benefits, (3) limitations and (4) risks. We find that smaller dairy companies mostly switch completely, whereas 'GM-free' production of larger dairy companies is often limited. The results indicate that for switching to 'GM-free' production, long-term effects such as the creation of a positive image or differentiation from competitors are more important for dairy companies than short-term effects such as higher sales or profit.

LanguageEnglish
Pages45-51
JournalEuroChoices
Volume15
Issue number1
DOIs
Publication statusPublished - 2016

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genetically modified organism
animal product
EU
animal
food
exemption
soybean
legislation
supplier
sales
profit
market
product
labelling
regulation
long-term effect
effect
food product

Cite this

Punt, Maarten ; Venus, Thomas ; Wesseler, Justus. / Labelling GM-free Products. A Case Study of Dairy Companies in Germany. In: EuroChoices. 2016 ; Vol. 15, No. 1. pp. 45-51.
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Labelling GM-free Products. A Case Study of Dairy Companies in Germany. / Punt, Maarten; Venus, Thomas; Wesseler, Justus.

In: EuroChoices, Vol. 15, No. 1, 2016, p. 45-51.

Research output: Contribution to journalArticleAcademicpeer-review

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