Key concepts, disciplines, and fields in communication for development and social change

Jan Servaes*, Rico Lie

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

We first identify five clusters of concepts and practices that are currently actively circulating and determine the activities and approaches in the field of Communication for Sustainable Development and Social Change: (1) a normative cluster of concepts; (2) a cluster of concepts that sets an important context for communication activities for development; (3) a cluster of strategic and methodological concepts; (4) a cluster of concepts that relate to methods, techniques, and tools; and (5) a cluster of concepts that addresses the practices of advocacy, (participatory) monitoring and evaluation, and impact assessment. Then we examine sub-disciplines and fields and areas of aspects of Communication for Sustainable Development and Social Change. We make a distinction between non-thematic sub-disciplines, which cover a domain within communication science and thematic sub-disciplines, which cover a life science theme in the development sector. The thematic sub-disciplines are (a) health communication, (b) agricultural extension and rural communication, and (c) environmental communication (including climate change communication). The fields and areas that are discussed are (a) right to communicate; (b) education and learning; (c) innovation, science, and technology; (d) natural resource management; (e) food security; (f) poverty reduction; (g) peace and conflict; (h) children and youth, women, and senior citizens; and (i) tourism.

Original languageEnglish
Title of host publicationHandbook of Communication for Development and Social Change
EditorsJan Servaes
PublisherSpringer Nature Singapore
Pages29-59
Number of pages31
ISBN (Electronic)9789811520143
ISBN (Print)9789811520136
DOIs
Publication statusPublished - 9 Jun 2020

Keywords

  • Agricultural extension
  • Climate change communication
  • Context of development
  • Environmental communication
  • Health communication
  • International communication
  • Journalism
  • Methods, techniques, and tools
  • Normative concepts
  • Practices of advocacy, (participatory) monitoring and evaluation, and impact assessment
  • Rural communication
  • Strategic and methodological concepts

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