Ketenmarketing

P. Hoyer, D.F. Broens

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageDutch
Title of host publicationTools voor samenwerking in ketens en netwerken
EditorsM. Batterink, P. Hoyer, S.W.F. Prof. Dr Omta, L. Spaans
Place of PublicationDen Haag
Pages33-47
Number of pages164
Publication statusPublished - 2004

Publication series

NameThe emerging world of chains and networks
PublisherReed Business Information

Cite this

Hoyer, P., & Broens, D. F. (2004). Ketenmarketing. In M. Batterink, P. Hoyer, S. W. F. Prof. Dr Omta, & L. Spaans (Eds.), Tools voor samenwerking in ketens en netwerken (pp. 33-47). (The emerging world of chains and networks).. https://edepot.wur.nl/357975