This contribution briefly traces the ‘behavioural turn’ in EU Consumer law. We argue that the multilevel-nature of this paradigm shift is currently underappreciating the role of national courts in giving traction to the behavioural sciences paradigm. In a jurisprudential analysis of cases applying the Unfair Commercial Practice Directive in the Netherlands in respect of the average consumer, we find that Dutch courts do not deploy behavioural insights.
|Journal||Tijdschrift voor Consumentenrecht en handelspraktijken|
|Publication status||Published - 21 Dec 2017|
- Consumer law, behavioural sciences, EU law in national courts