Is the 'behavioural turn' in consumer law taken by Dutch courts?

Research output: Contribution to journalArticleAcademicpeer-review


This contribution briefly traces the ‘behavioural turn’ in EU Consumer law. We argue that the multilevel-nature of this paradigm shift is currently underappreciating the role of national courts in giving traction to the behavioural sciences paradigm. In a jurisprudential analysis of cases applying the Unfair Commercial Practice Directive in the Netherlands in respect of the average consumer, we find that Dutch courts do not deploy behavioural insights.
Original languageEnglish
Pages (from-to)272-278
JournalTijdschrift voor Consumentenrecht en handelspraktijken
Publication statusPublished - 21 Dec 2017


  • Consumer law, behavioural sciences, EU law in national courts

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