Is Organic Agriculture a Key Issue to Reshape The Netherlands Agricultural Sector Competitiveness?

G. van Dijk, P. Kalaitzis, N. Kalogeras

Research output: Contribution to conferenceAbstractAcademic

Abstract

Is Organic Agriculture a Key-Issue to Re-shape The Netherlands Agribusiness Strategic Orientation? The case of Co-operative Firms Abstract During the past few years have been observed an increased number of initiatives coming from policy makers concerning food safety, agri-businesses organizational changes due to novel foods production, and new roles for scientific research. Especially, the food and agri-business industry, traditionally low-tech, is becoming more technology intensive, as measured by its R&D to sales ratio (the traditional measure of research intensity). Recently, many agri-businesses in Europe in order to respond to consumers need for food safety have introduced ecological production management systems that promote and enhance biodiversity, biological cycles and soil biological activity. The importance of organic agriculture in the European agri-business sector is growing and has been doing so especially since the early 1990s. In this paper we examine whether the observed organic implications in the Dutch agri-business sector bring up new roles and evolve new elements and relationships in its corporate, business and marketing environment. More specifically, our empirical setting is based on qualitative data collected form agri-food co-operatives firms established and operating in The Netherlands, and recently involved into organic production, processing, and marketing activities. The discussion guidelines reported in this article and the proposed refinements are important to co-operative firms, policy-makers and researchers concerned with the changing market-oriented outlets in food industry. Key-words: organic agriculture, marketing elements, business-organization, co-operatives, The Netherlands.
Original languageEnglish
Publication statusPublished - 2001

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