Is Eye tracking an effective experimental tool for capturing consumers attention?

S.E. Bialkova; J.C.M. van Trijp

Is Eye tracking an effective experimental tool for capturing consumers attention?

Research output: Chapter in Book/Report/Conference proceeding › Conference paper

Abstract

Understanding how consumers pay attention to information and extract meaning is crucially important in credence attributes such as health, and sustainability. Hence there is a need to develop appropriate measures for adequately capturing whether and how consumers pay attention to particular information. The current study discusses Eyetracking methodology as an effective experimental tool for capturing consumers attention in shopping situations and thus a promising approach for exploring consumer behavior.

Original language	English
Title of host publication	Proceedings of Measuring Behavior 2010, 24-27 August 2010, Eindhoven, The Netherlands
Editors	A.J. Spink, F. Grieco, O.E. Krips, L.W.S. Loijens, L.P.J.J. Noldus, P.H. Zimmermann
Place of Publication	Eindhoven, The Netherlands
Pages	498-498
Publication status	Published - 2010
Event	Measuring Behavior 2010 - Duration: 24 Aug 2010 → 27 Aug 2010

Conference

Conference	Measuring Behavior 2010
Period	24/08/10 → 27/08/10

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Cite this

Bialkova, S. E., & van Trijp, J. C. M. (2010). Is Eye tracking an effective experimental tool for capturing consumers attention? In A. J. Spink, F. Grieco, O. E. Krips, L. W. S. Loijens, L. P. J. J. Noldus, & P. H. Zimmermann (Eds.), Proceedings of Measuring Behavior 2010, 24-27 August 2010, Eindhoven, The Netherlands (pp. 498-498). Eindhoven, The Netherlands.

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title = "Is Eye tracking an effective experimental tool for capturing consumers attention?",

abstract = "Understanding how consumers pay attention to information and extract meaning is crucially important in credence attributes such as health, and sustainability. Hence there is a need to develop appropriate measures for adequately capturing whether and how consumers pay attention to particular information. The current study discusses Eyetracking methodology as an effective experimental tool for capturing consumers attention in shopping situations and thus a promising approach for exploring consumer behavior.",

author = "S.E. Bialkova and {van Trijp}, J.C.M.",

year = "2010",

language = "English",

isbn = "9789074821865",

pages = "498--498",

editor = "A.J. Spink and F. Grieco and O.E. Krips and L.W.S. Loijens and L.P.J.J. Noldus and P.H. Zimmermann",

booktitle = "Proceedings of Measuring Behavior 2010, 24-27 August 2010, Eindhoven, The Netherlands",

}

Is Eye tracking an effective experimental tool for capturing consumers attention? / Bialkova, S.E.; van Trijp, J.C.M.

Proceedings of Measuring Behavior 2010, 24-27 August 2010, Eindhoven, The Netherlands. ed. / A.J. Spink; F. Grieco; O.E. Krips; L.W.S. Loijens; L.P.J.J. Noldus; P.H. Zimmermann. Eindhoven, The Netherlands, 2010. p. 498-498.