Is Customer Value Pricing Always Best Practice? An Empirical Validation

Research output: Chapter in Book/Report/Conference proceedingAbstractAcademic

Original languageEnglish
Title of host publicationMarketing Science ConferenceRotterdam, 24-26 June 2004
Place of PublicationRotterdam
Pages76-76
Publication statusPublished - 2004
EventMarketing Science Conference, June 24 - June 26, 2004, Erasmus University Rotterdam -
Duration: 24 Jun 200426 Jun 2004

Conference

ConferenceMarketing Science Conference, June 24 - June 26, 2004, Erasmus University Rotterdam
Period24/06/0426/06/04

Cite this