Irrigation Advisory Services: Farmers preferences and willingness to pay for innovation

Filiberto Altobelli; Anna Dalla Marta; Marius Heinen; Claire Jacobs; Elisa Giampietri; Marco Mancini; Orlando Cimino; Samuele Trestini; Remco Kranendonk; Andre Chanzy; Marta Debolini; Dominique Courault; Ewa Kanecka-Geszke; Wiesława Kasperska-Wolowicz; Francisco José Blanco-Velázquez; María Anaya-Romero; Marlene De Witt; Willem de Clercq; Antonio Diaz Espejo; Virginia Hernandez-Santana; Francesco Caracciolo; Teresa Del Giudice

doi:10.1177/00307270211002848

Irrigation Advisory Services: Farmers preferences and willingness to pay for innovation

Filiberto Altobelli^*, Anna Dalla Marta, Marius Heinen, Claire Jacobs, Elisa Giampietri, Marco Mancini, Orlando Cimino, Samuele Trestini, Remco Kranendonk, Andre Chanzy, Marta Debolini, Dominique Courault, Ewa Kanecka-Geszke, Wiesława Kasperska-Wolowicz, Francisco José Blanco-Velázquez, María Anaya-Romero, Marlene De Witt, Willem de Clercq, Antonio Diaz Espejo, Virginia Hernandez-SantanaFrancesco Caracciolo, Teresa Del Giudice

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

14 Citations (Scopus)

Abstract

Irrigation Advisory Services (IAS) are powerful management instruments aiming to achieve the best efficiency in irrigation water use. So far the literature on farmers’ preferences for a specific scheme design of IAS’ characteristics and the related willingness to pay (WTP) is scant. This study provides evidence on farmers’ preference towards six attributes related to the IAS configuration by using a hypothetical choice experiment. Data were collected from an original survey among 108 farmers from Spain, The Netherlands, Italy, Poland and South Africa. Moreover, we investigated the interplay between these preferences and the individual risk attitude (elicited through a lottery task) as a novel contribution. On average, the results suggest a clear farmers’ preference, especially for receiving weather forecasts from the service and for the feature related to water data recording; as the opposite, on average, crop water requirement seems irrelevant. Finally, we found that farmers’ WTP for the different IAS services varies across countries and, in some cases, also according to the individual risk attitude.

Original language	English
Pages (from-to)	277-285
Journal	Outlook on Agriculture
Volume	50
Issue number	3
Early online date	29 Mar 2021
DOIs	https://doi.org/10.1177/00307270211002848
Publication status	Published - 2021

Keywords

Decision support system
irrigation advisory service
mixed logit
risk attitude

Access to Document

10.1177/00307270211002848

https://edepot.wur.nl/546205Licence: Taverne

14 Citations
1 Chapter

Chapter 3: Knowledge base on nature-based solutions for climate change adaptation and disaster risk reduction
Förster, J., Veerkamp, C., Jacobs, C., Bastrup-Birk, A., van Minnen, J., Möller, D., Zandersen, M. & Torresan, S., 20 Apr 2021, Nature-based solutions in Europe: Policy, knowledge and practice for climate change adaptation and disaster risk reduction. Luxembourg: Publications Office of the European Union, Vol. 1. p. 42-73 (Luxembourg: Publications Office of the European Union).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Open Access

1 Finished

Add Q1 JPI Waterworks OPERA (BO-43-011.06-003, BO-20-003-060)
Heinen, M. (Project Leader)
1/01/17 → 31/12/19
Project: LVVN project

Cite this

Altobelli, F., Marta, A. D., Heinen, M., Jacobs, C., Giampietri, E., Mancini, M., Cimino, O., Trestini, S., Kranendonk, R., Chanzy, A., Debolini, M., Courault, D., Kanecka-Geszke, E., Kasperska-Wolowicz, W., Blanco-Velázquez, F. J., Anaya-Romero, M., De Witt, M., de Clercq, W., Espejo, A. D., ... Giudice, T. D. (2021). Irrigation Advisory Services: Farmers preferences and willingness to pay for innovation. Outlook on Agriculture, 50(3), 277-285. https://doi.org/10.1177/00307270211002848

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abstract = "Irrigation Advisory Services (IAS) are powerful management instruments aiming to achieve the best efficiency in irrigation water use. So far the literature on farmers{\textquoteright} preferences for a specific scheme design of IAS{\textquoteright} characteristics and the related willingness to pay (WTP) is scant. This study provides evidence on farmers{\textquoteright} preference towards six attributes related to the IAS configuration by using a hypothetical choice experiment. Data were collected from an original survey among 108 farmers from Spain, The Netherlands, Italy, Poland and South Africa. Moreover, we investigated the interplay between these preferences and the individual risk attitude (elicited through a lottery task) as a novel contribution. On average, the results suggest a clear farmers{\textquoteright} preference, especially for receiving weather forecasts from the service and for the feature related to water data recording; as the opposite, on average, crop water requirement seems irrelevant. Finally, we found that farmers{\textquoteright} WTP for the different IAS services varies across countries and, in some cases, also according to the individual risk attitude.",

keywords = "Decision support system, irrigation advisory service, mixed logit, risk attitude",

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Altobelli, F, Marta, AD, Heinen, M , Jacobs, C, Giampietri, E, Mancini, M, Cimino, O, Trestini, S, Kranendonk, R, Chanzy, A, Debolini, M, Courault, D, Kanecka-Geszke, E, Kasperska-Wolowicz, W, Blanco-Velázquez, FJ, Anaya-Romero, M, De Witt, M, de Clercq, W, Espejo, AD, Hernandez-Santana, V, Caracciolo, F & Giudice, TD 2021, 'Irrigation Advisory Services: Farmers preferences and willingness to pay for innovation', Outlook on Agriculture, vol. 50, no. 3, pp. 277-285. https://doi.org/10.1177/00307270211002848

TY - JOUR

T1 - Irrigation Advisory Services

T2 - Farmers preferences and willingness to pay for innovation

AU - Altobelli, Filiberto

AU - Marta, Anna Dalla

AU - Heinen, Marius

AU - Jacobs, Claire

AU - Giampietri, Elisa

AU - Mancini, Marco

AU - Cimino, Orlando

AU - Trestini, Samuele

AU - Kranendonk, Remco

AU - Chanzy, Andre

AU - Debolini, Marta

AU - Courault, Dominique

AU - Kanecka-Geszke, Ewa

AU - Kasperska-Wolowicz, Wiesława

AU - Blanco-Velázquez, Francisco José

AU - Anaya-Romero, María

AU - De Witt, Marlene

AU - de Clercq, Willem

AU - Espejo, Antonio Diaz

AU - Hernandez-Santana, Virginia

AU - Caracciolo, Francesco

AU - Giudice, Teresa Del

PY - 2021

Y1 - 2021

N2 - Irrigation Advisory Services (IAS) are powerful management instruments aiming to achieve the best efficiency in irrigation water use. So far the literature on farmers’ preferences for a specific scheme design of IAS’ characteristics and the related willingness to pay (WTP) is scant. This study provides evidence on farmers’ preference towards six attributes related to the IAS configuration by using a hypothetical choice experiment. Data were collected from an original survey among 108 farmers from Spain, The Netherlands, Italy, Poland and South Africa. Moreover, we investigated the interplay between these preferences and the individual risk attitude (elicited through a lottery task) as a novel contribution. On average, the results suggest a clear farmers’ preference, especially for receiving weather forecasts from the service and for the feature related to water data recording; as the opposite, on average, crop water requirement seems irrelevant. Finally, we found that farmers’ WTP for the different IAS services varies across countries and, in some cases, also according to the individual risk attitude.

AB - Irrigation Advisory Services (IAS) are powerful management instruments aiming to achieve the best efficiency in irrigation water use. So far the literature on farmers’ preferences for a specific scheme design of IAS’ characteristics and the related willingness to pay (WTP) is scant. This study provides evidence on farmers’ preference towards six attributes related to the IAS configuration by using a hypothetical choice experiment. Data were collected from an original survey among 108 farmers from Spain, The Netherlands, Italy, Poland and South Africa. Moreover, we investigated the interplay between these preferences and the individual risk attitude (elicited through a lottery task) as a novel contribution. On average, the results suggest a clear farmers’ preference, especially for receiving weather forecasts from the service and for the feature related to water data recording; as the opposite, on average, crop water requirement seems irrelevant. Finally, we found that farmers’ WTP for the different IAS services varies across countries and, in some cases, also according to the individual risk attitude.

KW - Decision support system

KW - irrigation advisory service

KW - mixed logit

KW - risk attitude

U2 - 10.1177/00307270211002848

DO - 10.1177/00307270211002848

M3 - Article

AN - SCOPUS:85103386367

SN - 0030-7270

VL - 50

SP - 277

EP - 285

JO - Outlook on Agriculture

JF - Outlook on Agriculture

IS - 3

ER -

Irrigation Advisory Services: Farmers preferences and willingness to pay for innovation

Abstract

Keywords

Access to Document

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Research output

Chapter 3: Knowledge base on nature-based solutions for climate change adaptation and disaster risk reduction

Projects

Add Q1 JPI Waterworks OPERA (BO-43-011.06-003, BO-20-003-060)

Cite this