| Original language | Dutch |
|---|---|
| Pages (from-to) | 34-36 |
| Journal | Tijdschrift voor Marketing |
| Volume | 36 |
| Issue number | 2 |
| Publication status | Published - 2002 |
Inzicht in sales promotions : prijspromotie krijgt te weinig aandacht
Research output: Contribution to journal › Article › Professional