Investigating the effect of marketing communication on the adoption of innovative fruit products: A choice experiment

Research output: Contribution to conference › Poster › Professional

Original language	English
Publication status	Published - 2009
Event	Poster presented at the 4th ISAFRUIT General Assemblee, - Duration: 27 Oct 2009 → 28 Oct 2009

Conference/symposium	Poster presented at the 4th ISAFRUIT General Assemblee,
Period	27/10/09 → 28/10/09

Cite this

@conference{56e0f792b0fa4a39b39458378fff6a90,

title = "Investigating the effect of marketing communication on the adoption of innovative fruit products: A choice experiment",

author = "\{van 't Riet\}, J.P. and M.C. Onwezen and J. Bartels",

year = "2009",

language = "English",

note = "Poster presented at the 4th ISAFRUIT General Assemblee, ; Conference date: 27-10-2009 Through 28-10-2009",

}