Introduction to the special section on subsistence marketplaces

Madhubalan Viswanathan, Ronika Chakrabarti, Paul Ingenbleek, Srinivas Venugopal

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2 Citations (Scopus)


We provide an introduction to the special issue on subsistence marketplaces. We briefly describe the stream of subsistence marketplaces, and the conference series associated with the call for papers. We provide a brief overview of the diverse set of papers in the special section.
Original languageEnglish
Pages (from-to)3-7
JournalJournal of Consumer Affairs
Issue number1
Early online date27 Oct 2020
Publication statusPublished - Mar 2021


  • low-income consumers
  • subsistence consumers
  • subsistence marketplaces

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