| Original language | Dutch |
|---|---|
| Pages (from-to) | 117-147 |
| Journal | Tijdschrift voor Economie en Management |
| Volume | 38 |
| Publication status | Published - 1993 |
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Internationale marketing en consumentengedrag.
- J.B.E.M. Steenkamp
Research output: Contribution to journal › Article › Academic › peer-review