International market segmentation using product-consumer relations.

F. ter Hofstede, J.E.M. Steenkamp, M. Wedel

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarketing: Progress, Prospects and Perspective
EditorsD. Arnott
Place of PublicationUK
PublisherWarwick Business School
Pages1709-1764
Publication statusPublished - 1997

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