International Market Segmentation Based on Consumer-Product Relations

F. ter Hofstede, J.E.B.M. Steenkamp, M. Wedel

Research output: Contribution to journalArticleAcademicpeer-review

225 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-17
JournalJournal of Marketing Research
Volume36
Issue numberFebruary
Publication statusPublished - 1999

Cite this