Interdependence, punitive capability and the reciprocation of punitive actions in channel relationships.

N. Kumar, L.K. Scheer, J.B.E.M. Steenkamp

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	225-235
Journal	Journal of Marketing Research
Volume	35
Publication status	Published - 1998

Cite this

@article{ffbde73ad8504b9e8d43509c33e6d623,

title = "Interdependence, punitive capability and the reciprocation of punitive actions in channel relationships.",

author = "N. Kumar and L.K. Scheer and J.B.E.M. Steenkamp",

year = "1998",

language = "English",

volume = "35",

pages = "225--235",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}