Interdependence, punitive capability and the reciprocation of punitive actions in channel relationships.

N. Kumar, L.K. Scheer, J.B.E.M. Steenkamp

Research output: Contribution to journalArticleAcademicpeer-review

205 Citations (Scopus)
Original languageEnglish
Pages (from-to)225-235
JournalJournal of Marketing Research
Volume35
Publication statusPublished - 1998

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