To facilitate scientifically grounded innovative forms of strategic network coordination, this paper integrates two major bodies of literature on competitive advantage. The two bodies of literature are the industry-oriented outside-in approach, and the competence-oriented inside-out approach, here homogenized along the dimensions of degrees of firm embeddedness, respectively, the broadness of shared resource bases. The elements detailed are interfirm relationships, resource bases, network governance instruments, coordination mechanisms, the impact of events on network structures, and the active mobilisation of actors and resource. Thereby, the paper is able to detail 5 generic types of business networks. Next, it relates 21 network governance instruments to type of partnerships (binding vs loosening), forms of interaction (cooperative vs opportunistic). The realized reduction of network complexity enhances conceptual transparency and increases the instrumental usage of this research for effective network coordination by businesses. An integrated case illustrates the usefulness of the various concepts and the coherency of the different elements.
|Title of host publication||Proceedings of the 17th International Pense Conference, Sao Paulo, Brazil, 26-28 November 2009|
|Publication status||Published - 2009|
|Event||The VII International Pense Conference Proceedings, Sao Paulo, Brazil - |
Duration: 26 Nov 2009 → 28 Nov 2009
|Conference||The VII International Pense Conference Proceedings, Sao Paulo, Brazil|
|Period||26/11/09 → 28/11/09|