Abstract
The objective of this research is to investigate food product innovation in the context of the firstmover
strategy among food manufacturers within a supply chain. The emphasis of the analysis is
on developing a useful metric for tracking new product development in the context of first-mover
strategy. Entropy is introduced as a novel and useful means of examining first-mover strategy and
new product development (NPD) in general. Understanding the complexities of the first-mover
strategy and tracking NPD with entropy metrics holds promise for enhancing the analysis of
agrifood supply chains
| Original language | English |
|---|---|
| Pages (from-to) | 139-164 |
| Journal | International Food and Agribusiness Management Review |
| Volume | 11 |
| Issue number | 3 |
| Publication status | Published - 2008 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Entropy
- First-mover strategy
- Food product innovation
- Organic
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