Innovations in food products: first-mover advantages and entopry metrics

T.L. Sporleder, N.H. Hooker, C.J. Shannahan, S. Bröring

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)

Abstract

The objective of this research is to investigate food product innovation in the context of the firstmover strategy among food manufacturers within a supply chain. The emphasis of the analysis is on developing a useful metric for tracking new product development in the context of first-mover strategy. Entropy is introduced as a novel and useful means of examining first-mover strategy and new product development (NPD) in general. Understanding the complexities of the first-mover strategy and tracking NPD with entropy metrics holds promise for enhancing the analysis of agrifood supply chains
Original languageEnglish
Pages (from-to)139-164
JournalInternational Food and Agribusiness Management Review
Volume11
Issue number3
Publication statusPublished - 2008

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