Innovation in the food sector: investigating the link between R&D and market orientation.

K.G. Grunert, H. Harmsen, M.T.G. Meulenberg, E. Kuiper, T. Ottowitz, F. Declerck, B. Trail, G. Goransson

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProc. EMAC Conf.: Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary
EditorsJ. Beracs
Pages1723-1726
Publication statusPublished - 1996

Cite this

Grunert, K. G., Harmsen, H., Meulenberg, M. T. G., Kuiper, E., Ottowitz, T., Declerck, F., Trail, B., & Goransson, G. (1996). Innovation in the food sector: investigating the link between R&D and market orientation. In J. Beracs (Ed.), Proc. EMAC Conf.: Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary (pp. 1723-1726)