Innovation in the food sector: investigating the link between R&D and market orientation.

K.G. Grunert, H. Harmsen, M.T.G. Meulenberg, E. Kuiper, T. Ottowitz, F. Declerck, B. Trail, G. Goransson

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProc. EMAC Conf.: Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary
EditorsJ. Beracs
Pages1723-1726
Publication statusPublished - 1996

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