Influence consumer behaviour for product development (LEI Wageningen UR)

Research output: Non-textual formDigital or Visual Products

Abstract

LEI Wageningen UR can give you insights to better understand consumer considerations and to integrate them in your product development. Please contact Machiel Reinders from LEI Wageningen UR for more information.
Original languageEnglish
PublisherLEI Wageningen UR
Publication statusPublished - 4 May 2015

Keywords

  • product development
  • marketing
  • marketing policy
  • marketing techniques
  • food merchandising
  • food advertising
  • consumer attitudes
  • food acceptability
  • consumer behaviour
  • food technology

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