Individualism and Collectivism in Trade Agents

G.J. Hofstede, C.M. Jonker, D. Verwaart

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

25 Citations (Scopus)


Agent-Based Modeling can contribute to the understanding of international trade processes. Models for the effects of culture and cultural differences on agent behavior are required for realistic agent-based simulation of international trade. This paper makes a step toward modeling of culture in agents. The focus is one of the five dimensions of culture according to Hofstede: individualism versus collectivism. The paper presents an analysis based on social science literature about national cultures. For cultural differentiation of agent behavior, rules are formulated for individualist versus collectivist agent behavior with respect to negotiations, cooperation or defection in the delivery phase of transactions, trade partner selection, and trust. Example computations demonstrate the feasibility in multi-agent simulations.
Original languageEnglish
Title of host publicationLectures Notes in Artificial Intelligence
EditorsE. Chmielewski
Place of PublicationBerlin
Number of pages875
Publication statusPublished - 2008

Publication series

NameLecture Notes in Computer Science


  • Culture
  • Deceit
  • Negotiation
  • Simulation
  • Trust


Dive into the research topics of 'Individualism and Collectivism in Trade Agents'. Together they form a unique fingerprint.

Cite this