In or out of focus? Subcategories trigger in-group heterogeneity and out-group homogeneity effects in product assortments

Research output: Contribution to journal › Abstract › Academic

Original language	English
Pages (from-to)	661-662
Journal	Advances in Consumer Research
Volume	40
Issue number	1
Publication status	Published - 2012

Access to Document

@article{accfe283554e41009bcf3bea89715cf4,

title = "In or out of focus? Subcategories trigger in-group heterogeneity and out-group homogeneity effects in product assortments",

author = "{van Herpen}, E. and A. Bosmans",

year = "2012",

language = "English",

volume = "40",

pages = "661--662",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

number = "1",

}