Improving internal communication between marketing and technology functions for successful new food product development

L.F. Jacobsen, K.G. Grunert, H.A. Søndergaard, B. Steenbekkers, M. Dekker, L. Lähteenmäki

Research output: Contribution to journalArticleAcademicpeer-review

19 Citations (Scopus)

Abstract

In order to increase the new product development (NPD) success for novel food products, it is crucial to understand how information can be optimally disseminated within companies. This systematic literature review concentrates on factors influencing internal communication between market and technology experts within the NPD process from a food industry point of view. The review provides practical implications for improving internal communication in food companies and identifies knowledge gaps. By focussing on optimising organisational structure, team composition, management support, and knowledge management, food companies can enhance internal communication between market and technology functions during the NPD process.
Original languageEnglish
Pages (from-to)106-114
JournalTrends in Food Science and Technology
Volume37
Issue number2
DOIs
Publication statusPublished - 2014

Keywords

  • r-and-d
  • knowledge management
  • innovation
  • performance
  • integration
  • perspective
  • industry
  • projects
  • flows
  • teams

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