Implicit frames of CSR: The interplay between the news media, organizational PR, and the public

Linda van den Heijkant*, Rens Vliegenthart

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

7 Citations (Scopus)

Abstract

This study focuses on the implicit framing of Corporate Social Responsibility (CSR) in the interplay between the news media, organizational public relations (PR), and the public. The aim of the study is to investigate the multidirectional causal relationships between these three domains in terms of the use of implicit frames. An automated content analysis of Dutch newspaper articles and organizational press releases is employed. In addition, Google Trends data is examined in order to determine implicit frames of CSR among the public. Monthly level Vector Autoregression (VAR) analyses show different effects across frames. Overall, in line with our expectations, results show positive effects of the news media on the public and of organizational PR on the news media. Moreover, contrary to expectations, we found a negative effect of the public on the news media and mixed results with regard to the effect of the public on organizational PR. Investigating the multidirectional relationships between the news media, organizational PR, and the public provides insights into how they – as a domain – affect and get affected by each other in their communications.

Original languageEnglish
Pages (from-to)645-655
Number of pages11
JournalPublic Relations Review
Volume44
Issue number5
DOIs
Publication statusPublished - Dec 2018
Externally publishedYes

Keywords

  • Automated content analysis
  • CSR communication
  • Frame-building
  • Implicit frames
  • Time series analysis

Fingerprint

Dive into the research topics of 'Implicit frames of CSR: The interplay between the news media, organizational PR, and the public'. Together they form a unique fingerprint.

Cite this