Implications for asymmetry, nonproportionality, and heterogeneity in brand switching from piece-wise exponential mixture hazard models.

M. Wedel, W.A. Kamakura, W.S. DeSarbo, F. ter Hofstede

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)457-462
JournalJournal of Marketing Research
Volume32
Publication statusPublished - 1995

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