Impact of limited cognitive capacity and feelings of guilt and excuse on the endowment effects for hedonic and utilitarian types of food.

G. Antonides, L. Cramer

Research output: Contribution to journalArticleAcademicpeer-review

9 Citations (Scopus)

Abstract

Consumer food choices may partly be explained by the endowment effect. Here, we focus on the influence of limited cognitive capacity on loss aversion related to food choices. We also investigate the effects of anticipated feelings on food choices. Experiments with 1614 pupils of secondary schools show that both cognitive constraint and anticipated feelings increases the overall endowment effect and that the impact of limited cognition is stronger for hedonic than for utilitarian food products.
Original languageEnglish
Pages (from-to)51-55
JournalAppetite
Volume68
DOIs
Publication statusPublished - 2013

Fingerprint

Pleasure
Guilt
Financial Management
Emotions
Food
Pupil
Cognition

Keywords

  • status-quo bias
  • anticipated emotions
  • decision-making
  • consumer choice
  • consequences
  • behavior
  • obesity
  • consumption
  • preference
  • thinking

Cite this

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Impact of limited cognitive capacity and feelings of guilt and excuse on the endowment effects for hedonic and utilitarian types of food. / Antonides, G.; Cramer, L.

In: Appetite, Vol. 68, 2013, p. 51-55.

Research output: Contribution to journalArticleAcademicpeer-review

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AU - Cramer, L.

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KW - status-quo bias

KW - anticipated emotions

KW - decision-making

KW - consumer choice

KW - consequences

KW - behavior

KW - obesity

KW - consumption

KW - preference

KW - thinking

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