Impact of limited cognitive capacity and feelings of guilt and excuse on the endowment effects for hedonic and utilitarian types of food.

G. Antonides; L. Cramer

doi:10.1016/j.appet.2013.04.020

Impact of limited cognitive capacity and feelings of guilt and excuse on the endowment effects for hedonic and utilitarian types of food.

G. Antonides, L. Cramer

Research output: Contribution to journal › Article › Academic › peer-review

16 Citations (Scopus)

Abstract

Consumer food choices may partly be explained by the endowment effect. Here, we focus on the influence of limited cognitive capacity on loss aversion related to food choices. We also investigate the effects of anticipated feelings on food choices. Experiments with 1614 pupils of secondary schools show that both cognitive constraint and anticipated feelings increases the overall endowment effect and that the impact of limited cognition is stronger for hedonic than for utilitarian food products.

Original language	English
Pages (from-to)	51-55
Journal	Appetite
Volume	68
DOIs	https://doi.org/10.1016/j.appet.2013.04.020
Publication status	Published - 2013

Keywords

status-quo bias
anticipated emotions
decision-making
consumer choice
consequences
behavior
obesity
consumption
preference
thinking

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.appet.2013.04.020

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abstract = "Consumer food choices may partly be explained by the endowment effect. Here, we focus on the influence of limited cognitive capacity on loss aversion related to food choices. We also investigate the effects of anticipated feelings on food choices. Experiments with 1614 pupils of secondary schools show that both cognitive constraint and anticipated feelings increases the overall endowment effect and that the impact of limited cognition is stronger for hedonic than for utilitarian food products.",

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AB - Consumer food choices may partly be explained by the endowment effect. Here, we focus on the influence of limited cognitive capacity on loss aversion related to food choices. We also investigate the effects of anticipated feelings on food choices. Experiments with 1614 pupils of secondary schools show that both cognitive constraint and anticipated feelings increases the overall endowment effect and that the impact of limited cognition is stronger for hedonic than for utilitarian food products.

KW - status-quo bias

KW - anticipated emotions

KW - decision-making

KW - consumer choice

KW - consequences

KW - behavior

KW - obesity

KW - consumption

KW - preference

KW - thinking

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JO - Appetite

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ER -

Impact of limited cognitive capacity and feelings of guilt and excuse on the endowment effects for hedonic and utilitarian types of food.

Abstract

Keywords

UN SDGs

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