In this report, an impact assessment is given of the two objectives of the Farm to Fork strategy with regard to reducing the use and risk of pesticides for the potato growing and processing industry. Based on six cases in Northwestern Europe, the agronomic and economic consequences of three scenarios at farm level were explored. Based on the results of these scenarios, the economic consequences for cultivation and the processing industry have been elaborated. Then it is examined which sustainable alternative crop protection methods have prospects for reducing the negative consequences. Based on the analyses, recommendations are given for all stakeholders involved.