Imagining, making and marketing

M.E.C.M. Hop

    Research output: Contribution to journalComment/Letter to the editorAcademic

    Abstract

    Working for an organisation that needs to fund its breeding from plant royalties presents some stiff challenges. Margareth Hop describes the allure of breeding plants that might end up selling 100,000 units a year
    Original languageEnglish
    Pages (from-to)128-131
    JournalThe plantsman
    Volume2009
    Issue number8
    Publication statusPublished - 2009

    Keywords

    • plant breeding
    • plant breeding methods
    • varieties
    • selection
    • marketing
    • marketing techniques
    • crop production
    • ornamental woody plants

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