Imagining, making and marketing

M.E.C.M. Hop

    Research output: Contribution to journalComment/Letter to the editorAcademic


    Working for an organisation that needs to fund its breeding from plant royalties presents some stiff challenges. Margareth Hop describes the allure of breeding plants that might end up selling 100,000 units a year
    Original languageEnglish
    Pages (from-to)128-131
    JournalThe plantsman
    Issue number8
    Publication statusPublished - 2009


    • plant breeding
    • plant breeding methods
    • varieties
    • selection
    • marketing
    • marketing techniques
    • crop production
    • ornamental woody plants


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