ICTs for Learning in the Field of Rural Communication

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This contribution surveys learning approaches in the field of agricultural extension, agricultural advisory services, and rural communication and explores their relationships with Information and Communication Technologies (ICTs). It makes a distinction between theory-based approaches to learning and design-based approaches to learning. The reviewed theory-based approaches are social learning, experiential learning, collaborative learning, and transformative learning and the design-based approaches are visual learning, intercultural learning, and distance learning. The choice for surveying these specific approaches is based on the relevance that these approaches have for the field of agricultural extension, agricultural advisory services, and rural communication. It is concluded that learning itself is to be seen as social and behavioral change and that the group is much valued in existing learning processes. Furthermore, experiences and reflections are central elements in all reviewed learning processes, and the visual and the cultural play crucial roles.
Original languageEnglish
Title of host publicationHandbook of Communication for Development and Social Change
EditorsJan Servaes
Place of PublicationSingapore
Number of pages18
ISBN (Electronic)9789811070358
ISBN (Print)9789811070358
Publication statusPublished - 9 Jun 2020


  • Agricultural advisory services
  • Agricultural extension
  • ICTs
  • Learning
  • Rural communication


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