I see you and I see myself – Communication, individual characteristics, and others-view explaining choice of imperfect products

Jessica Aschemann-Witzel, I.E. de Hooge, Tobias Otterbring

Research output: Chapter in Book/Report/Conference proceedingAbstract

Abstract

Selling food which has become ‘imperfect’ for lower prices allows reducing food waste, but little is known about the factors explaining consumer choice behavior. We show the perceived signaling value of choosing perfect/imperfect food through ascriptions to others and analyze the role of store context, communication and individual factors.
Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research
Subtitle of host publicationProceedings
EditorsMaggie Geuens, Mario Pandelaere, Michel Tuan Pham, Iris Vermeir
Place of PublicationGhent, Belgium
PublisherAssociation for Consumer Research
Pages69-69
Volume11
ISBN (Print) 9780915552788
Publication statusPublished - Nov 2018

Publication series

NameEuropean Advances in Consumer Research
Volume11

Fingerprint Dive into the research topics of 'I see you and I see myself – Communication, individual characteristics, and others-view explaining choice of imperfect products'. Together they form a unique fingerprint.

Cite this