I see you and I see myself – Communication, individual characteristics, and others-view explaining choice of imperfect products

Jessica Aschemann-Witzel; I.E. de Hooge; Tobias Otterbring

Abstract

Selling food which has become ‘imperfect’ for lower prices allows reducing food waste, but little is known about the factors explaining consumer choice behavior. We show the perceived signaling value of choosing perfect/imperfect food through ascriptions to others and analyze the role of store context, communication and individual factors.

Original language	English
Title of host publication	European Advances in Consumer Research
Subtitle of host publication	Proceedings
Editors	Maggie Geuens, Mario Pandelaere, Michel Tuan Pham, Iris Vermeir
Place of Publication	Ghent, Belgium
Publisher	Association for Consumer Research
Pages	69-69
Volume	11
ISBN (Print)	9780915552788
Publication status	Published - Nov 2018

Publication series

Name	European Advances in Consumer Research
Volume	11

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Aschemann-Witzel, J., de Hooge, I. E., & Otterbring, T. (2018). I see you and I see myself – Communication, individual characteristics, and others-view explaining choice of imperfect products. In M. Geuens, M. Pandelaere, M. Tuan Pham, & I. Vermeir (Eds.), European Advances in Consumer Research: Proceedings (Vol. 11, pp. 69-69). (European Advances in Consumer Research; Vol. 11). Association for Consumer Research. https://www.acrwebsite.org/assets/PDFs/Proceedings/EACRVol11.pdf

Aschemann-Witzel, Jessica ; de Hooge, I.E. ; Otterbring, Tobias. / I see you and I see myself – Communication, individual characteristics, and others-view explaining choice of imperfect products. European Advances in Consumer Research: Proceedings. editor / Maggie Geuens ; Mario Pandelaere ; Michel Tuan Pham ; Iris Vermeir. Vol. 11 Ghent, Belgium : Association for Consumer Research, 2018. pp. 69-69 (European Advances in Consumer Research).

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title = "I see you and I see myself – Communication, individual characteristics, and others-view explaining choice of imperfect products",

abstract = "Selling food which has become {\textquoteleft}imperfect{\textquoteright} for lower prices allows reducing food waste, but little is known about the factors explaining consumer choice behavior. We show the perceived signaling value of choosing perfect/imperfect food through ascriptions to others and analyze the role of store context, communication and individual factors. ",

author = "Jessica Aschemann-Witzel and {de Hooge}, I.E. and Tobias Otterbring",

year = "2018",

month = nov,

language = "English",

isbn = " 9780915552788",

volume = "11",

series = "European Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "69--69",

editor = "Maggie Geuens and Mario Pandelaere and {Tuan Pham}, Michel and Iris Vermeir",

booktitle = "European Advances in Consumer Research",

}

Aschemann-Witzel, J, de Hooge, IE & Otterbring, T 2018, I see you and I see myself – Communication, individual characteristics, and others-view explaining choice of imperfect products. in M Geuens, M Pandelaere, M Tuan Pham & I Vermeir (eds), European Advances in Consumer Research: Proceedings. vol. 11, European Advances in Consumer Research, vol. 11, Association for Consumer Research, Ghent, Belgium, pp. 69-69. <https://www.acrwebsite.org/assets/PDFs/Proceedings/EACRVol11.pdf>

I see you and I see myself – Communication, individual characteristics, and others-view explaining choice of imperfect products. / Aschemann-Witzel, Jessica; de Hooge, I.E.; Otterbring, Tobias.
European Advances in Consumer Research: Proceedings. ed. / Maggie Geuens; Mario Pandelaere; Michel Tuan Pham; Iris Vermeir. Vol. 11 Ghent, Belgium: Association for Consumer Research, 2018. p. 69-69 (European Advances in Consumer Research; Vol. 11).

Research output: Chapter in Book/Report/Conference proceeding › Abstract

TY - CHAP

T1 - I see you and I see myself – Communication, individual characteristics, and others-view explaining choice of imperfect products

AU - Aschemann-Witzel, Jessica

AU - de Hooge, I.E.

AU - Otterbring, Tobias

PY - 2018/11

Y1 - 2018/11

N2 - Selling food which has become ‘imperfect’ for lower prices allows reducing food waste, but little is known about the factors explaining consumer choice behavior. We show the perceived signaling value of choosing perfect/imperfect food through ascriptions to others and analyze the role of store context, communication and individual factors.

AB - Selling food which has become ‘imperfect’ for lower prices allows reducing food waste, but little is known about the factors explaining consumer choice behavior. We show the perceived signaling value of choosing perfect/imperfect food through ascriptions to others and analyze the role of store context, communication and individual factors.

M3 - Abstract

SN - 9780915552788

VL - 11

T3 - European Advances in Consumer Research

SP - 69

EP - 69

BT - European Advances in Consumer Research

A2 - Geuens, Maggie

A2 - Pandelaere, Mario

A2 - Tuan Pham, Michel

A2 - Vermeir, Iris

PB - Association for Consumer Research

CY - Ghent, Belgium

ER -

Aschemann-Witzel J, de Hooge IE, Otterbring T. I see you and I see myself – Communication, individual characteristics, and others-view explaining choice of imperfect products. In Geuens M, Pandelaere M, Tuan Pham M, Vermeir I, editors, European Advances in Consumer Research: Proceedings. Vol. 11. Ghent, Belgium: Association for Consumer Research. 2018. p. 69-69. (European Advances in Consumer Research).

I see you and I see myself – Communication, individual characteristics, and others-view explaining choice of imperfect products

Abstract

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