I made it just for you! Building attachment via self-designed gifts

M. Saaksjarvi, L. Schmidt, I.E. de Hooge

Research output: Contribution to journalAbstractAcademic

Abstract

In two studies, we investigate attachment towards self-designed gifts over time. Our results show that 1) self-design increases initial
attachment when choice is sufficient, 2) attachment decreases at the time of gift giving and 3) the decrease in attachment can be
mitigated with the use of a relationship-focus during design.
Original languageEnglish
Pages (from-to)676-679
JournalAdvances in Consumer Research
Volume43
Publication statusPublished - 2015

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