I made it just for you! Building attachment via self-designed gifts

M. Saaksjarvi; L. Schmidt; I.E. de Hooge

I made it just for you! Building attachment via self-designed gifts

M. Saaksjarvi, L. Schmidt, I.E. de Hooge

Research output: Contribution to journal › Abstract › Academic

Abstract

In two studies, we investigate attachment towards self-designed gifts over time. Our results show that 1) self-design increases initial
attachment when choice is sufficient, 2) attachment decreases at the time of gift giving and 3) the decrease in attachment can be
mitigated with the use of a relationship-focus during design.

Original language	English
Pages (from-to)	676-679
Journal	Advances in Consumer Research
Volume	43
Publication status	Published - 2015

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http://www.acrwebsite.org/volumes/1020091/volumes/v43/NA-43

Cite this

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title = "I made it just for you! Building attachment via self-designed gifts",

abstract = "In two studies, we investigate attachment towards self-designed gifts over time. Our results show that 1) self-design increases initialattachment when choice is sufficient, 2) attachment decreases at the time of gift giving and 3) the decrease in attachment can bemitigated with the use of a relationship-focus during design.",

author = "M. Saaksjarvi and L. Schmidt and {de Hooge}, I.E.",

note = "https://www.acrwebsite.org/web/conferences/proceedings.aspx vol. nog niet gepubl.",

year = "2015",

language = "English",

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pages = "676--679",

journal = "Advances in Consumer Research",

issn = "0098-9258",

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T1 - I made it just for you! Building attachment via self-designed gifts

AU - Saaksjarvi, M.

AU - Schmidt, L.

AU - de Hooge, I.E.

N1 - https://www.acrwebsite.org/web/conferences/proceedings.aspx vol. nog niet gepubl.

PY - 2015

Y1 - 2015

N2 - In two studies, we investigate attachment towards self-designed gifts over time. Our results show that 1) self-design increases initialattachment when choice is sufficient, 2) attachment decreases at the time of gift giving and 3) the decrease in attachment can bemitigated with the use of a relationship-focus during design.

AB - In two studies, we investigate attachment towards self-designed gifts over time. Our results show that 1) self-design increases initialattachment when choice is sufficient, 2) attachment decreases at the time of gift giving and 3) the decrease in attachment can bemitigated with the use of a relationship-focus during design.

M3 - Abstract

SN - 0098-9258

VL - 43

SP - 676

EP - 679

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -

I made it just for you! Building attachment via self-designed gifts

Abstract

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