How to save cultured meat from ecomodernism? Selective attention and the art of dealing with ambivalence

As a highly technological innovation, cultured meat is the subject of techno-optimistic as well as techno-sceptical evaluations. The chapter discusses this opposition and connects it with arguments about seeing the world in the right way. Both sides not only call upon us to see the world in a very particular light, but also point to mechanisms of selective attention in order to explain how others can be so biased. I will argue that attention mechanisms are indeed relevant for dealing with the Anthropocene, but that dualism has paralysing effects. In a dualistic framework, cultured meat is associated with ecomodernist optimism, bold technological control over nature and alienation from animals. But interested citizens and farmers in focus groups rather envisioned the future of cultured meat through small scale production on farms combined with intensive relations with animals. Such scenarios, involving elements from both sides of the dualistic gap, depend on constructive ways of dealing with dualisms and ambivalence.