How Does Power and Shareholder Value Influence Channel Contracting

J.M.E. Pennings, B. Wansink

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationProceedings, 2000 Marketing Science Conference, June 22-25, 2000
Place of PublicationLos Angeles
PublisherUniversity of California
Pages80
Publication statusPublished - 2000

Cite this

Pennings, J. M. E., & Wansink, B. (2000). How Does Power and Shareholder Value Influence Channel Contracting. In Proceedings, 2000 Marketing Science Conference, June 22-25, 2000 (pp. 80). University of California.