How Does Incongruity Perception Influence Product Evaluation? Examination of the Inverted U Shape Relation Predicted by Schema Congruity Theory

X. Gao; I.E. de Hooge; A.R.H. Fischer

How Does Incongruity Perception Influence Product Evaluation? Examination of the Inverted U Shape Relation Predicted by Schema Congruity Theory

Research output: Contribution to conference › Conference paper › Academic › peer-review

Original language	English
Publication status	Published - 2020
Event	48th Association of Consumer Research Conference - Paris, France Duration: 1 Oct 2020 → 4 Oct 2020

Conference

Conference	48th Association of Consumer Research Conference
Abbreviated title	ACR
Country/Territory	France
City	Paris
Period	1/10/20 → 4/10/20

Cite this

@conference{226f8df43004423286c106493c37ea4f,

title = "How Does Incongruity Perception Influence Product Evaluation? Examination of the Inverted U Shape Relation Predicted by Schema Congruity Theory",

author = "X. Gao and {de Hooge}, I.E. and A.R.H. Fischer",

year = "2020",

language = "English",

note = "48th Association of Consumer Research Conference, ACR ; Conference date: 01-10-2020 Through 04-10-2020",

}

How Does Incongruity Perception Influence Product Evaluation? Examination of the Inverted U Shape Relation Predicted by Schema Congruity Theory. / Gao, X.; de Hooge, I.E.; Fischer, A.R.H.

2020. Paper presented at 48th Association of Consumer Research Conference, Paris, France.

Research output: Contribution to conference › Conference paper › Academic › peer-review