How Does Incongruity Perception Influence Product Evaluation? Examination of the Inverted U Shape Relation Predicted by Schema Congruity Theory

Research output: Contribution to conferenceConference paperAcademic

Original languageEnglish
Publication statusPublished - 2020
Event48th Association of Consumer Research Conference - Paris, France
Duration: 1 Oct 20204 Oct 2020

Conference

Conference48th Association of Consumer Research Conference
Abbreviated titleACR
CountryFrance
CityParis
Period1/10/204/10/20

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