Transporting fresh tomatoes from farmer to retailer in Nigeria in plastic crates instead of raffia baskets can substantially decrease post-harvest losses both in quantity and in quality. We apply the Value Chain Laboratory (VC-Lab) method to analyse the importance for the long-term acceptance of these plastic crates of trust in other chain actors, risk attitudes and social norms of chain actors, a price bonus for transporting tomatoes in crates, the costs and lifespan of crates, and who should invest in crates. The price a farmer receives from a wholesaler, risk attitudes of the actors, and social norms were the most important drivers for the long-term use of crates.
|Place of Publication||Wageningen|
|Publisher||Wageningen Economic Research|
|Number of pages||36|
|Publication status||Published - 2019|
|Name||Wageningen Economic Research report|
van Wagenberg, C., Oudendag, D., Dijkxhoorn, Y., Plaisier, C., Groot, J., & Kok, M. (2019). How do trust, social norms and risk attitudes influence sustained adoption of interventions to reduce post-harvest losses?: application of an Agent-Based Model to the tomato value chain in Nigeria. (Wageningen Economic Research report; No. 2019-049). Wageningen: Wageningen Economic Research. https://doi.org/10.18174/477626