How do trust, social norms and risk attitudes influence sustained adoption of interventions to reduce post-harvest losses?: application of an Agent-Based Model to the tomato value chain in Nigeria

Research output: Book/ReportReportProfessional

Abstract

Transporting fresh tomatoes from farmer to retailer in Nigeria in plastic crates instead of raffia baskets can substantially decrease post-harvest losses both in quantity and in quality. We apply the Value Chain Laboratory (VC-Lab) method to analyse the importance for the long-term acceptance of these plastic crates of trust in other chain actors, risk attitudes and social norms of chain actors, a price bonus for transporting tomatoes in crates, the costs and lifespan of crates, and who should invest in crates. The price a farmer receives from a wholesaler, risk attitudes of the actors, and social norms were the most important drivers for the long-term use of crates.
Original languageEnglish
Place of PublicationWageningen
PublisherWageningen Economic Research
Number of pages36
ISBN (Electronic)9789463439893
DOIs
Publication statusPublished - 2019

Publication series

NameWageningen Economic Research report
No.2019-049

Fingerprint

postharvest losses
crates
supply chain
Nigeria
tomatoes
plastics
farmers
laboratory techniques

Cite this

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title = "How do trust, social norms and risk attitudes influence sustained adoption of interventions to reduce post-harvest losses?: application of an Agent-Based Model to the tomato value chain in Nigeria",
abstract = "Transporting fresh tomatoes from farmer to retailer in Nigeria in plastic crates instead of raffia baskets can substantially decrease post-harvest losses both in quantity and in quality. We apply the Value Chain Laboratory (VC-Lab) method to analyse the importance for the long-term acceptance of these plastic crates of trust in other chain actors, risk attitudes and social norms of chain actors, a price bonus for transporting tomatoes in crates, the costs and lifespan of crates, and who should invest in crates. The price a farmer receives from a wholesaler, risk attitudes of the actors, and social norms were the most important drivers for the long-term use of crates.",
author = "{van Wagenberg}, Coen and Diti Oudendag and Youri Dijkxhoorn and Christine Plaisier and Jim Groot and Melanie Kok",
note = "Project number KB-22-002-010",
year = "2019",
doi = "10.18174/477626",
language = "English",
series = "Wageningen Economic Research report",
publisher = "Wageningen Economic Research",
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AU - Oudendag, Diti

AU - Dijkxhoorn, Youri

AU - Plaisier, Christine

AU - Groot, Jim

AU - Kok, Melanie

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N2 - Transporting fresh tomatoes from farmer to retailer in Nigeria in plastic crates instead of raffia baskets can substantially decrease post-harvest losses both in quantity and in quality. We apply the Value Chain Laboratory (VC-Lab) method to analyse the importance for the long-term acceptance of these plastic crates of trust in other chain actors, risk attitudes and social norms of chain actors, a price bonus for transporting tomatoes in crates, the costs and lifespan of crates, and who should invest in crates. The price a farmer receives from a wholesaler, risk attitudes of the actors, and social norms were the most important drivers for the long-term use of crates.

AB - Transporting fresh tomatoes from farmer to retailer in Nigeria in plastic crates instead of raffia baskets can substantially decrease post-harvest losses both in quantity and in quality. We apply the Value Chain Laboratory (VC-Lab) method to analyse the importance for the long-term acceptance of these plastic crates of trust in other chain actors, risk attitudes and social norms of chain actors, a price bonus for transporting tomatoes in crates, the costs and lifespan of crates, and who should invest in crates. The price a farmer receives from a wholesaler, risk attitudes of the actors, and social norms were the most important drivers for the long-term use of crates.

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