Horticultural auctions in The Netherlands: A transition from 'price discovery' institution to 'marketing' institution

This paper depicts the evolution of Dutch auctions during the past hundred years from a "price discovery" institution to a "marketing" institution, focusing on price discovery. A conceptual framework is proposed to assess the suitablility of marketing management by agricultural marketing institutions. The history of Dutch horticultural auctions is briefly reviewed. The conceptual framework proposed is applied to the evolution of Dutch horticultural auctions