@article{d6261dbfcf754ad5827da478f98e93a2,
title = "Hierarchical scaling of marketing decision support systems.",
keywords = "Decision support systems, Functionality, Guttman scalogram analysis, Hierarchical scaling, Marketing decision support systems, Sophistication of a marketing decision support system",
author = "B. Wierenga and \{Oude Ophuis\}, P.A.M. and E.K.R. Huizingh and \{van Campen\}, P.A.F.M.",
year = "1994",
doi = "10.1016/0167-9236(94)90006-x",
language = "English",
volume = "12",
pages = "219--232",
journal = "Decision support systems",
issn = "0167-9236",
publisher = "Elsevier",
}