Hierarchical scaling of marketing decision support systems.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proc. 20th Eur. Marketing Acad. Conf.: Marketing thought around the World, F. Bradley (ed.). EMAC, Dublin
Pages	89-107
Publication status	Published - 1991

Cite this

@inproceedings{39db80f481fd496e97c5f89af4d23bdb,

title = "Hierarchical scaling of marketing decision support systems.",

author = "B. Wierenga and \{Oude Ophuis\}, P.A.M. and K.R.E. Huizingh and \{van Campen\}, P.A.F.M.",

year = "1991",

language = "English",

pages = "89--107",

booktitle = "Proc. 20th Eur. Marketing Acad. Conf.: Marketing thought around the World, F. Bradley (ed.). EMAC, Dublin",

}