Hierarchical scaling of marketing decision support systems.

B. Wierenga, P.A.M. Oude Ophuis, E.K.R. Huizingh, P.A.F.M. van Campen

Research output: Contribution to journalArticleAcademicpeer-review

9 Citations (Scopus)
Original languageEnglish
Pages (from-to)219-232
JournalDecision support systems
Volume12
DOIs
Publication statusPublished - 1994

Cite this

Wierenga, B., Oude Ophuis, P. A. M., Huizingh, E. K. R., & van Campen, P. A. F. M. (1994). Hierarchical scaling of marketing decision support systems. Decision support systems, 12, 219-232. https://doi.org/10.1016/0167-9236(94)90006-x