Hierarchical scaling of marketing decision support systems.

B. Wierenga, P.A.M. Oude Ophuis, E.K.R. Huizingh, P.A.F.M. van Campen

Research output: Contribution to journalArticleAcademicpeer-review

9 Citations (Scopus)
Original languageEnglish
Pages (from-to)219-232
JournalDecision support systems
Volume12
DOIs
Publication statusPublished - 1994

Cite this

Wierenga, B., Oude Ophuis, P. A. M., Huizingh, E. K. R., & van Campen, P. A. F. M. (1994). Hierarchical scaling of marketing decision support systems. Decision support systems, 12, 219-232. https://doi.org/10.1016/0167-9236(94)90006-x
Wierenga, B. ; Oude Ophuis, P.A.M. ; Huizingh, E.K.R. ; van Campen, P.A.F.M. / Hierarchical scaling of marketing decision support systems. In: Decision support systems. 1994 ; Vol. 12. pp. 219-232.
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author = "B. Wierenga and {Oude Ophuis}, P.A.M. and E.K.R. Huizingh and {van Campen}, P.A.F.M.",
year = "1994",
doi = "10.1016/0167-9236(94)90006-x",
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Wierenga, B, Oude Ophuis, PAM, Huizingh, EKR & van Campen, PAFM 1994, 'Hierarchical scaling of marketing decision support systems.', Decision support systems, vol. 12, pp. 219-232. https://doi.org/10.1016/0167-9236(94)90006-x

Hierarchical scaling of marketing decision support systems. / Wierenga, B.; Oude Ophuis, P.A.M.; Huizingh, E.K.R.; van Campen, P.A.F.M.

In: Decision support systems, Vol. 12, 1994, p. 219-232.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Hierarchical scaling of marketing decision support systems.

AU - Wierenga, B.

AU - Oude Ophuis, P.A.M.

AU - Huizingh, E.K.R.

AU - van Campen, P.A.F.M.

PY - 1994

Y1 - 1994

U2 - 10.1016/0167-9236(94)90006-x

DO - 10.1016/0167-9236(94)90006-x

M3 - Article

VL - 12

SP - 219

EP - 232

JO - Decision support systems

JF - Decision support systems

SN - 0167-9236

ER -