'Hidden persuaders', values and gender codes in students' selection of ads and commercials

A. Niehof

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Changing familiesand their lifestyles
Editors	H.H.S moerbeek, A. Niehof, J.A.C. van Ophem
Place of Publication	Wageningen
Pages	169-184
Number of pages	16
Publication status	Published - 2007

Name	Mansholt Publication Series
Publisher	Wageningen Academic Publishers
Number	5

Cite this

@inbook{dd8a75d8fe1c4ead8f340805456ed25a,

title = "'Hidden persuaders', values and gender codes in students' selection of ads and commercials",

author = "A. Niehof",

year = "2007",

language = "English",

isbn = "9789086860517",

series = "Mansholt Publication Series",

publisher = "Wageningen Academic Publishers",

number = "5",

pages = "169--184",

editor = "H.H.S moerbeek and A. Niehof and \{van Ophem\}, J.A.C.",

booktitle = "Changing familiesand their lifestyles",

}