'Hidden persuaders', values and gender codes in students' selection of ads and commercials

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationChanging familiesand their lifestyles
EditorsH.H.S moerbeek, A. Niehof, J.A.C. van Ophem
Place of PublicationWageningen
Pages169-184
Number of pages16
Publication statusPublished - 2007

Publication series

NameMansholt Publication Series
PublisherWageningen Academic Publishers
Number5

Cite this

Niehof, A. (2007). 'Hidden persuaders', values and gender codes in students' selection of ads and commercials. In H. H. S. moerbeek, A. Niehof, & J. A. C. van Ophem (Eds.), Changing familiesand their lifestyles (pp. 169-184). (Mansholt Publication Series; No. 5)..